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We are looking for a Digital Marketing Officer with strong B2C experience

 

 As our Digital Marketing Officer, you will spearhead StarTalers’s customer acquisition growth.

You’ll find creative ways to:

(1)grow the size of our online community and

(2) achieve 10.000 downloads of our app within the first year of launch.

Your responsibilities as our DMO

 

  • Determining with the company leadership which key performance indicators (KPIs) are important for the growth of our business
  • Developing and testing traditional as well as creative ideas on how to grow those KPIs using channels such as web, email, ads, content, social, community, product, etc.
  • Prioritizing and optimizing growth channels to improve performance
  • Analyzing user data and feedback to derive actionable insights and work with product and engineering to turn these insights into a more user centric product
  • Driving traffic to the startalers.com website, social media accounts, app, etc
  • Applying conversion rate optimization (CRO) principles and hacks to StarTalers’ business
  • Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral – Revenue)
  • Managing relevant third party providers such as freelancers and agencies
  • Gradually building and managing the internal growth and acquisition team

Your peers would say

 

  • You’re insatiably curious. You get into the latest shifts in technology and newest trends in design.
  • You’re thick skinned. Courageously open your projects to scrutiny and feedback daily
  • You use both sides of your brain. You consider problems with analysis and solve them with creativity.
  • You’re flexible and adaptable. You know priorities change and you’re ready to pivot.
  • You’re a great communicator. You know how to present your work and tailor the delivery to your audience, whether a crowd or one on one.
  • And last but not least, you adhere to StarTalers’s values, namely
    • We value diversity in all its forms
    • We leave it better than we found it
    • We speak up, disagree and commit
    • We’re hard on the problem, soft on the people
    • We think big but start small
    • We break things – and rules
    • We underpromise and overdeliver
    • We get sh#&! done

 

Required qualifications

 

We don’t expect you to be an expert in everything, but you should have experience in:

  • 4+ years’ experience in growth hacking, demand generation, or marketing at a high growth tech startup
  • Exceptional analytical skills and the ability to take a data-driven approach in every situation
  • Experience building and/or using A/B testing tools including experience running numerous A/B experiments
  • Entrepreneurial and creative spirit with a do whatever it takes attitude
  • Successful track record using conversion rate optimization tactics
  • Knowledge of and preferably experience with referral marketing and influencer marketing
  • Editing and copywriting skills 
  • Not being scared of pivoting 
  • Working as a team

 

Oh, and one note: You should be comfortable calling up and talking to users.

 

Sound like something for you? Shoot us an email at jobs@startalers.com with a quick note about yourself and why you’re interested in StarTalers. Send a link to any projects you’d like to show off 😉